Goodbye green man?
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“A particular focus must be given to serving new customer experience and value by strengthening soft capabilities in software, user experience, design, and solutions,” Kwon Oh-hyun, Samsung CEO, said in his first speech as boss.
“Our company is at an inflection point in our bid to be a genuine global number one…complacency will put us on the same path as the countless other companies that have faded into the mist,” Kwon said.
Kwon who took the top job at Samsung earlier this month has indicated the need to develop more in-house software capabilities if it is to maintain a firm lead in the mobile race, reports AFP.
This warning comes as Samsung is now No. 1 phone maker globally since its collaboration with Android, knocking former leader Nokia off the top spot and seeing off rivals Apple too.
Samsung runs Android software on its smartphones as well as its tablet line, although it now developes devices running the Windows platform also.
But Sammy is still Google’s top Android brand, although the latter’s recent acquisition of Motorola may leave the Koreans feeling a tad insecure, though the Android maker has pledged nothing will change following the buyout.
Nearly all of the Korean giant’s successful mobiles have used Google’s OS including the Samsung Galaxy S II (and now III), as well as Galaxy mini.
Samsung already has its in-house Bada OS, released in 2010, which is used for low end “dumb” phones but has collaborated with Android since 2009.
Samsung has made no secret of the fact they are currently developing Tizen, the Linux based OS, which fuses the Bada platform.
Kwon’s aim for his company is to secure an “absolute lead” in the mobile market, he added.
Former Samsung boss Choi Gee-Sung who stepped down earlier this month is now in charge of strategy for the tech powerhouse.