Its all about content. Nintendo is playing catch up to Playstation and Xbox bringing video content streamers like Netflix, Amazon, Hulu Plus and YouTube service to its new Wii U GamePad console.
Wii U announced yesterday at the La event has a 6.2″ controller with bells and whistles including Near Field Communications, social networking capabilities with Miiverse, and can even be used as a remote control for other devices.

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The new content partnerships were announced at E3 earlier today.

Read: Nintendo’s Wii U: A Tablet, Social Network & Yesterday’s Tech