In the biggest move since its inception nearly five years ago, photo sharing giant Instagram will allow other formats besides square.
One of the most distinctive design elements of the service has been the resemblance of individual posts to the square photos produced by vintage instant cameras.
Instagram has now announced that, “in addition to square posts, you can now share photos and videos in both portrait and landscape orientation”.
Instagram says the move will also apply to video, which has no nostalgia-inducing historical square format