According to Jeff Cable, Director of Marketing, Lexar, a wholly owned subsidiary of Micron Technology, the fastest growth in mobile digital storage technology will come from the Micro SD card market.

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Lexar, which makes SB flash drives, memory cards, DRAM computer memory for PCs and Mac systems, and solid state drives (SSD) naturally has a stake in this growth, although Cable says the growth is due to a couple of social factors.

“Mobile computing is finally becoming the norm rather than the exception”, he notes and with this, he says, “devices such as smartphones and other mobile gear use micro SD cards as their storage component”.

Furthermore he notes, “we are seeing that the younger generation are using mobile phones as their primary devices both for communications well as taking pictures, and with that also the micro SD sector will go forward”.

Although he doesn’t have readily available figures, Cable notes that, “if the SD card market is growing at 10 per cent annually, lets say, the micro SD market would be growing at 100 per cent per year”.

In other words, according to Cable, in comparison to SD cards in general, the micro sector is growing 10 times faster.

This of course in many ways is of no surprise, with the explosion of digital imaging and mobile multimedia over the past decade, and the increase in SD storage capacity, the fact that a micro SD card can now hold 8 Gb, or the equivalent of about 7000 photographs or 2000 songs means its uses are far and wide in the mobile technology sector and have become a gold mine for makers such as  SanDisk and Toshiba.