HP is extending its commitment to “environmentally responsible” practices in product design, with the introduction of the new HP Carbon Offset Program for LaserJet Printers, which entitles customers who purchase an HP LaserJet to the insurance that HP is funding projects to offset the carbon emitted by the printer.
Printers eligible for the program must be purchased before 30 April 2008, and the carbon offset funding provided by HP will cover the carbon emitted by the printer throughout its entire life cycle, with the carbon credit value going towards the accredited global warming program, Climate Positive.
Partnering with non-for-profit organisation, Climate Positive, HP has chosen to invest in renewable energy projects and support Climate Positive’s education and engagement. This complements HP’s long standing commitment and overall focus on energy efficiency, including the company’s goal to reduce the combined energy consumption of its operations and products to 20 per cent below 2005 levels by 2010.
“While HP focuses on designing energy efficient products that meet or exceed industry standards and reduce the energy consumption of the products, the next step in minimising HP’s environmental impact is to offset the energy used during the usage phase, which this program sets out to do,” said HP South Pacific environment manager, Annukka Dickens.
“The Carbon Offset Program for LaserJet Printers will assure our business and consumer customers that by buying an HP LaserJet, they have not only purchased a product which has been designed and manufactured to have minimal impact on the environment, to use less energy and to be easily recycled, they have also offset the carbon emitted during the use of the product.”
HP launched its Design for Environment (DfE) program in 1992. DfE aims to reduce HP’s environmental impact by addressing every stage of the lifecycle of an HP product – from the design, manufacture, distribution and usage to reuse and recycling.
“HP is a leader and innovator in the design and manufacture of energy-efficient hardware and supplies,” said Dickens.
“An example is HP Instant-On technology. With Instant-on Technology, HP LaserJet printers are always ready to print, even in powersave mode. This means less energy is used during the printer’s warm up phase, without compromising the speed and quality of print jobs.”
In Australia, HP diverted more than 1.7 million kilograms of IT equipment from Australian landfill through its Asset Recovery Program in 2006 alone.
Additionally, HP has been working with Planet Ark on the Cartridges 4 Planet Ark program, which offers a zero waste to landfill guarantee. Since the program began in 2003 more than 5 million cartridges have been diverted from landfill in Australia.
How to claim
1. Purchase any HP LaserJet printer/s between 21 January and 30 April and have the option to offset the carbon emissions produced during the lifetime of the product/s at no additional cost.
2. Visit www.hp.com.au/co2 to download and print claim form.
3. Send completed claim form with proof of purchase to:
Australia
Locked Bag 7507, McMahons Point,
North Sydney, NSW 2060
NZ
P.O. Box 37830, Parnell,
Auckland, New Zealand
4. HP will process claims and purchase carbon credits on behalf of customers. HP is paying administration and management costs separately to ensure that 100 per cent of the carbon credit value goes towards Climate Positive’s global warming programs.
5. Customers will receive a certificate in electronic format and hard copy. The certificate will include the printer serial number/s and will have its own serial number for traceability.
6. Final claims must be received by close of business 16 May 2008 AEST to be eligible for entrance into the promotion.
Further information about HP’s Carbon Credit Program for LaserJet Printers is available from:
The Web: www.hp.com.au/co2