Want games? They will come from EA Origin from Friday.

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Origin, is Electronic Arts answer to online games store, which is to be unleashed to the web this Friday with around 150 titles available for download, according to the Walls Street Journal. 

As an E3 2011 teaser, EA revealed its forthcoming titles yesterday which includes Mass Effect 3, Need For Speed: The Run and multiplayer Star Wars: The Old Republic, which will be available exclusively online,  to name but a few.

This “exclusive” content appears to be the first part in a major offensive to move gamers to the web, with their massive store network losing money at the tills in recent quarters with flagging sales.

And its not just home PC’s Origin will target. iPad, smartphone and Facebook style casual games are all to be included in the mix.

There will also be exclusive trailers, demos and previews for the likes of Mass Effect 3, FIFA 12, SSX, Madden NFL 1.

And titles like Battlefield 3, it seems, are to get their very own mobile version for smartphones and players can amass additional points by using the mobile version of the game, so there will be connectivity between the two versions.

EA games move direct to the web however won’t include titles for consoles like X Box 360 or Playstation as these control their own e-presence. Nintendo launched its eShop for 3D S console just yesterday bringing 3D titles such as Pok_mon into the third dimension.

 Origin will also offer social networking features like Facebook letting gamers create profiles, interact and befriend each other through its own network and send messages.

And speaking of social, EA also launched The Sims Social, a Facebook Sims game that allows interaction with others players similar to Farmville.

‘From exclusive demos to full-game downloads, Origin is the place consumers will go for the best game experiences,’ says EA exec David DeMartini.

“When I see you achieving and doing great things in your game, I’m more inclined to be more interested in that product because I have social proof that you’re having a great time,” he added.