Creative adopts iPod “cool” as it launches the new Sleek for the UK. Locals meanwhile, get access to the Neeon – 5GB for under $300.
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| The Zen Neeon. |
The Zen Neeon, while already released in Asia, was announced for Australian release today. It is based on the Muvo player, features a 5GB drive, and replaceable covers. It will be available here at the end of July with an RRP of $299.95.
Meanwhile, the Zen Sleek was announced in the UK on the weekend, and combines elements of the Zen Micro and the iPod Mini, with a compact aluminium and white plastic casing, a 20GB hard-drive, and the Micro’s existing navigation system. No pricing or availability has been announced.
Thirdly, the Zen 20GB player was released in Australia in early June, is a little larger than the Micro but based on the same shape and features a healthy 20GB of space, and is available for $449.
Creative are no doubt betting that the stylish appearance of the new range, and in particular the Zen Sleek, will appeal to users enamoured with the iPod’s blend of simplicity and “cool”.
“The Zen Sleek is the latest expression of Zen style,” Geraldine De Bonis, European Business Manager for MP3 Players with Creative said in a press release. “Its combination of cutting edge design with the most advanced audio technology makes it a unique and modern statement of excellence. It’s the player for people who want an individual product with outstanding sound.”