Banned "Dell Sucks" Advertising Revealed

SmartOffice News has obtained copies of a banned advertising campain developed by Sun Microsystems that claims that “Dell Sucks”.

A controversial advertising campaign that has already been banned by the Wall Street Journal in the USA could soon be running in Australia. Developed by Sun Microsystems for the launch of the Sun Fire X2100, X4100, and X4200 64 bit X86 servers one of the proposed advertisements claims that “Benchmarks Show That Dell Sucks”.

Paul O Connor the Marketing Manager for Sun Microsystems in Australia said, “We are not launching these servers until the end of the month however we are considering using the US creative in Australia. It will be interesting to see if they will get a run”. In the US a Sun Microsystems executive said “business publications like the Wall Street Journal have refused to run our bold ad concepts because the headlines were thought too controversial. At Sun, we’re the radical engineers that build “ass-whoopin” technology – we’re not Miss Manners and we never want to be. We ask all you contrarians out there to e-mail us your own provocative ad headlines: my-headline@sun.com.”

Sun is claiming a technology world record for the new range of servers. They claim that following testing by the Standard Performance Evaluation Corporation (SPEC) a non-profit corporation formed to establish, maintain benchmarks the Sun Fire X2100 server has set a new world record based on the on SPECjbb2005 benchmark, which is a follow on to the popular SPEC JBB2000 suite. The Sun Fire X2100 server posted single processor world-record result of 16,070 business operations per second (bops) using Solaris 10 operating system (OS). Since the benchmark stresses the implementation of the Java Virtual Machine, as well as the performance of the OS, it was used to demonstrate that Java Hotspot Server Virtual Machine can deliver outstanding results and optimised performance regardless of the underlying OS.

Identical server configuration was used to conduct two more SPECjbb2005 tests using the same version of the virtual machine. The first test was run under MS Windows 2003 Server OS and produced the score of 16,053 bops and the second test used SuSe Linux Enterprise Server 9 OS and got the score of 15,434 bops. Java HotSpot once again proved to be a stellar performer, when used in combination with top-performing x64 servers from Sun.