US research firm, Current Analysis has released figures that show PCs equipped with chips from AMD surpassed sales of PCs with Intel chips–again.

In September we reported Current Analysis’ research on AMD capturing 52% of U.S. retail desktop sales for that month. Current Analysis put part of AMD’s success down to the brand’s popularity in Media Center PCs which now account for 46% of all U.S. retail desktop sales.
AMD managed to snare 55% of Media Center PC sales, particularly in the HP Pavilion a1130n. This desktop runs a 64-bit AMD Athlon 64 processor and 1 Gigabyte of RAM. Pricing for the desktop including Media Center operating system was selling for US$679 (post-rebate) (That’s AUD$909 by the way) according to the researcher’s numbers.

New figure relapsed for October shows AMD going from strength to strength. According to Matt Sargent, director of research at Current Analysis, AMD did the unthinkable by surpassing Intel in October.

AMD’s share of unit sales in the U.S retail desktop space increased from 52.0 percent in September to 67.7 percent in October. AMD’s share of unit sales in the U.S. retail notebook space increased from 26.2 percent in September to 31.5 percent in October.

“Continuing to hold this lead in the holiday season would be a colossal win for the company,” said Sargent.

However, the stronger sales may not necessarily be having as much impact on AMD’s bottom line. Current Analysis reports that AMD’s 40.1 percent October revenue share of retail PC sales still trails Intel’s 57.6 percent share because the average selling price of Intel PCs is larger than that of AMD PCs.